Talk About Sweet Dreams! IKEA Is Hosting an in-Store Sleepover Next Month

Photo credit: Andrew Matthews - PA Images - Getty Images
Photo credit: Andrew Matthews - PA Images - Getty Images

From House Beautiful

I've put a lot of effort into making my room the perfect sleep sanctuary for me, but truthfully speaking, there are a lot of places I wouldn't mind spending the night. A handful of luxury hotels make my list, but also (and maybe I watch too many movies) I’ve always fantasized about what it would be like to sleep over in a department store after closing. Imagine being able to *actually* crawl into a display bed and just drift off to dreamland? Well, now IKEA is making this dream come true with a new contest!

Starting today, fans of the furniture retailer can enter the IKEA Swede Dreams Sleepover for the chance to win a sleepover for one night in an IKEA store—yes, really! The sleepover will take place on the night of March 13th, 2020, in honor of World Sleep Day in both the Brooklyn, New York and Costa Mesa, California stores. Twenty winners per location will be chosen, and each winner will be allowed to bring a guest to the sleepover (swag bags provided, too!). While the sleepover will only take place at those two locations, the contest is open to all residents of the 50 states; however, winners will be responsible for finding transportation to and from the sleepover. To enter, you must be an IKEA Family member— you can read the full rules here.

Sounds like a pretty dreamy experience, right? Besides the opportunity to poke around the store after closing, contest winners will also be treated to Insomniac Lounge featuring ASMR, a Silent Disco, and several activities teaching guests how to create their perfect sleep scenario, reports Travel + Leisure. However, if you live too far away from those selected stores to enter the contest, the retailer will also be hosting the IKEA After Dark Sleep Festival on February 22 from 3 pm 9 pm in all stores nationwide. During the festival, customers can enjoy workshops and activities all dedicated to getting a better night's sleep, as well as samples of Swedish foods (please have meatballs!).

Interested in an IKEA slumber party? You can enter the sweepstakes here. Winners will be randomly selected on February 24, 2020 at 12 pm. Unlike this 3,000 person hide-and-seek game that was shut down, this sleepover contest is actually organized by IKEA stores, and will very much happen.

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