When the stock market is in a strong uptrend, pauses, and then finally threatens to pull back, what happens? When there has been institutional selling, better known as "distribution" in the Nasdaq 100, Technology often comes to the rescue after a short break and destroys the bears -- as well as a good number of technicians (hand raised) who expected more giveback.

The Walt Disney Co. is a global entertainment company. The company owns and leverages well-known brands, ranging from Mickey Mouse and 'Frozen' to ESPN and ABC. Disney acquired the animated movie producer Pixar Animation Studios in 2006, comic book and movie producer Marvel Entertainment in 2010, 'Star Wars' originator Lucasfilm in 2012, streaming video technology platform BAMTech (now Disney Streaming Services) in 2017, the assets of 21st Century Fox in March 2019, and most of Hulu in May 2019. Disney derives 24% of its revenue from outside of North America and 12% from Europe.

Disney operates in three global business segments: entertainment, sports, and experiences. Entertainment and experiences both benefit from franchises and characters the firm has created over the course of a century. Entertainment includes the ABC broadcast network, several cable television networks, and the Disney+ and Hulu streaming services. Within the segment, Disney also engages in movie and television production and distribution, with content licensed to movie theaters, other content providers, or, increasingly, kept in-house for use on Disney’s own streaming platform and television networks. The sports segment houses ESPN and the ESPN+ streaming service. Experiences contains Disney’s theme parks and vacation destinations, and also benefits from merchandise licensing.

The S&P 500 (SPX) and S&P 100 (OEX) closed at minor all-time highs (ATHs) on Tuesday, while the rest of the major indices were near that mark as the relentless push higher continues. The leadership over the past month has shifted from AI and Technology to cyclical sectors -- which is what happens in a strong bull market. Rotation is really starting to gain some footing in 2024 and is critical to a long and enduring uptrend. We have seen addditional cyclical sectors join the party over the past month, as Energy (XLE +8.6%), Materials (XLB +6.8%), and Industrials (XLI +4.5%) have taken some of the load off the Technology gains.