Marni for H&M!
Now that Versace for H&M has come and gone, the mass retailer has announced their next big fashion collaboration: Marni for H&M, coming on March 8, 2012. You may not be familiar with Marni, but we can assure you the label's bold prints are playful as Diane von Furstenberg's only perhaps less predictable and more off-beat. Bright colors, mixed patterns, and modern silhouettes have been key elements to the Marni aesthetic since it launched in 1994. (The name Marni pays tribute to Consuelo's sister.)
"I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," Marni founder and creative director Consuelo Castiglioni said in a statement. "As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements." She added, "It's great to speak to a wider audience and, in particular, to a younger generation."
260 stores worldwide will carry the collection, and with any luck H&M will have their US e-commerce site up and running by then. The retailer has posted a video and a few snapshots of the collection where we see a purple polka dot skirt suit, graphic tees, silver platform pumps, chunky bangles, bold necklaces, neon colors, mixed tribal prints, striped sweaters, scarves, hats, belts, and sandals. Here are more specifics from the official press release: "For women, the colors are vivid and the prints are bold, be they African inspired or simpler color blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics."
Check out the video below to check out Marni for H&M.
What do you think? Are you still loving all the designer diffusion lines?
Related links:
H&M launching "Dragon Tattoo" clothing line
Versace for H&M: the best and worst items
H&M turns Lanvin "Waste" into new collection
Jimmy Choo for H&M