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Adam on Biotech Stocks
Biotech stock news and analysis. FDA drug approvals. Clinical trial results. Bulls--t detector. The information you need to become a better, smarter healthcare investor, from TheStreet's Adam Feuerstein.
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Drug Name or Pokemon? It’s Getting Harder to Tell the Difference
I was waiting for that moment when my work writing about new drugs and my daughter’s love of Japanese anime would cross over. Today’s that day, thanks to Abbvie.
From the creative geniuses deep inside Abbvie’s marketing department comes brands names for the company’s two, new hepatitis C drugs:
Exviera
Viekirax
Drug name or Pokemon? Take the quiz put together by Boston Business Journal’s Don Seiffert.
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