Did you hear? There’s a new iPhone coming and sometime next year the Apple Watch will join it.
Now that the Apple (AAPL) circus has left town and investors have had a chance to digest all the news, what exactly might it mean for the company and the stock?
David Garrity of GVA Research says Apple shares are generally attractive here and any dip should be bought. He has a price target of $125 per share on the stock.
Garrity also ticked through his thoughts on some of what Apple announced:
Larger screen sizes for the iPhone
“Apple has lagged competitors (e.g. Samsung) in launching larger screen smartphones. This has limited their market position in Asian markets where consumers have demonstrated a marked preference for the larger format product."
Apple iPhone 6 Announced | FindTheBest
"With Apple lagging in this area, consumers have either gone to competitor products to obtain the larger screen size form factor or delayed upgrading their iPhone until the larger screen size becomes available. We expect this should trigger a significant upgrade cycle given the pent-up demand globally. Of course, there are other aspects of the iPhone 6 that should be expected to prompt upgrades, but it's important to understand that size matters.”
Apple Pay
“While there has been a great deal of activity around digital wallet offerings (e.g. Google Wallet, Softcard, Square Wallet) no one offering has gained scale given the disparate elements necessary (e.g. payment network, mobile OS, retailer support) to succeed. Note that between iTunes and the App Store, Apple has aggregated payment information on more than 800 million individual customers."
RELATED: This chart spells trouble for Apple
"Collectively, Apple iPhone owners represent a highly attractive demographic that currently accounts for roughly 80% of spending from mobile phones. To the extent that Apple controls a highly desirable customer group, companies that might otherwise be reluctant to support an integrated service offering are cooperating."
"Apart from its customer base, AAPL has matured a group of technologies (i.e. TouchID, iBeacon) that complement the transition to more secure point-of-sale offerings given the backlash to large-scale customer data breaches that have become more frequent of late. While the initial financial contribution to Apple EPS from its digital payment service may be modest, understand they will gain greater insight into customer behavior that can be readily monetized and is also likely to buttress further what is already substantial customer loyalty.”
Apple Watch
"Apple finally made the step forward. We didn't have to wait for the third anniversary of Steve Jobs' death to see a new product category coming out from the company under Tim Cook. I think it's an interesting extension and I think that there's a lot of potential for that platform. People may not like the fact that you have to pair it up with an iPhone, but enough people are running around with iPhones already that I think that's not gonna be a big obstacle. I think it's a promising platform to look at that has good potential going forward."
What Apple didn't say
Garrity said he would have liked to hear more about Apple's partnership with IBM at yesterday's event.
"Given what IBM has from the standpoint of information security as well as also what they have from the standpoint of data analytics, we think that there's more Apple can now do as they start gathering more customer information given this partnership with IBM. We also think it does strengthen them in terms of going into the enterprise."
More from Yahoo FInance:
‘Expensive’ market doesn’t mean sell stocks now: Carlisle
3 picks to weather any coming correction
Home Depot credit card breach: How to protect yourself
